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Discover the latest trends and insights shaping the world of digital commerce.

What Happens to SEO When You Migrate to Shopify (and How to Protect Rankings)

Migrating to Shopify can be one of the best decisions for scaling your ecommerce business. With its intuitive admin, flexible customization, and powerful ecosystem of…
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Recharge Sunsets Novum & Prima: Migrate to Affinity Before 2026

Recharge will discontinue support for the Novum, Prima, and Theme Engine customer portal themes after December 31, 2025. If your store still runs one of…
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NetSuite + Shopify Integration: The Enterprise Guide to Streamlining Ecommerce Operations

For enterprise and high-growth ecommerce brands, scaling successfully is less about “adding more tools” and more about creating a centralized operational backbone. NetSuite, as one…
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Instagram-Powered SEO: A Game Changer for Ecommerce Brands

Instagram has officially enabled Google (and other search engines like Bing) to index public professional accounts, including Reels, carousels, captions, alt text, and bios, opening…
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Shopify Plus Playbook: Upgrading Thank You & Order Status Pages and Why It Matters

For high-volume stores, the Thank You and Order Status pages are more than post-purchase placeholders. They’re critical touchpoints for customer engagement, upselling, loyalty activation, and…
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Top 20 Industry-Specific Conferences for Ecommerce Executives (2025–2026)

Ecommerce leaders are increasingly seeking out curated, industry-specific conferences to gain deeper insights and build strategic partnerships beyond the usual retail trade shows. While mass-market events like…
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Optimizing Ecommerce Websites for AI Search Results: The Complete Guide

Search is getting a makeover. By 2026, more people will be turning to ChatGPT, Perplexity, and Gemini for shopping advice than clicking ads or scrolling through…
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Combating Ecommerce Subscription Churn & Discount Abuse

Subscription churn and discount abuse pose significant challenges for ecommerce brands. Here are strategic solutions designed to boost subscriber retention, maximize customer lifetime value (LTV),…
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The Personalized Shopping Journey: How Smart Brands Win at Every Touchpoint

In today’s ecommerce landscape, personalization isn’t just a nice-to-have; it’s a conversion-driving, loyalty-building necessity. Customers now expect brands to understand their preferences, anticipate their needs,…
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Beyond Google: SEO for ChatGPT, Gemini, and the Era of LLM Discovery

Search engine optimization is no longer just about ranking #1 on Google. With the rise of large language models (LLMs) like ChatGPT, Gemini, and others,…
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