Google Ads Agency
We specialize in helping DTC brands unlock profitable growth through data-driven campaigns, precision targeting, and ongoing optimization that turns ad spend into scalable revenue.
Let’s Make Your Ads Work Smarter
PPC For Ecommerce Brands
Google Ads should be doing more than driving traffic. We look at what’s selling, what it costs to acquire a customer, where budget is being wasted, and which campaigns or products have the best opportunity to scale.
Get startedPaid Media Built
Around Your Business
Every account is different. Some brands need to improve efficiency. Others need more new customers. Some need to scale spend without letting ROAS fall apart. Others have a tracking, feed, or conversion-rate problem that’s making the ad account look worse than it actually is. We start by understanding what the business needs, then manage the account around that.
01
Search Ads
Search is often the most direct reflection of real customer intent, and it’s where we typically find the clearest opportunities to improve performance. We manage branded, non-branded, category, product, and competitor campaigns with close attention to search terms, cost efficiency, conversion rates, and the actual contribution each campaign makes to revenue and growth. From there, we focus on eliminating wasted spend, improving traffic quality, and identifying scalable opportunities that don’t rely on simply increasing budgets.
Ready to level up your ads? Get a free account audit today.
02
Demand Gen
We use Demand Gen strategically and with a clear purpose. That can mean reaching new audiences, re-engaging people who have already shown interest, supporting longer consideration cycles, or keeping the brand visible throughout the buying journey. We also look closely at how these campaigns fit into the rest of the account so we’re not giving them too much credit for conversions that may have happened through another channel anyway.
03
Video & YouTube Ads
YouTube and video are most effective when there is strong creative and a clear role within the broader acquisition strategy. We use these campaigns for structured prospecting, product launches, and expanding reach beyond Search and Shopping. Performance is evaluated based on their position in the funnel, with the understanding that their impact is often assistive rather than directly comparable to lower-funnel channels like branded Search.
04
Product Listing Ads & Product Feeds
For ecommerce brands, Shopping and Performance Max frequently represent a significant share of total Google Ads revenue, which makes their structure and data quality critical. We analyze product-level performance in detail, including which items are driving efficient revenue, which are consuming spend without return, and how product segmentation is influencing delivery. We also work directly within Merchant Center to improve feed quality by refining titles, descriptions, custom labels, promotions, shipping attributes, and resolving feed issues. In many cases, performance gains come not just from campaign adjustments, but from improving the underlying product data and how it is structured for Google.
Absolute Web’s PPC Approach
We don’t evaluate Google Ads in isolation. A campaign can report strong ROAS while new customer acquisition declines. Revenue can increase while margins compress. Google’s reporting can show one outcome while Shopify or GA4 reflects another. We evaluate performance across the full business context and prioritize the metrics that matter for each client, whether that’s revenue, ROAS, CPA, CAC, MER, new customer growth, conversion rate, average order value, margins, or product performance.
Our team of experts use a 3-step process to build and maintain successful ad accounts:
Audit
We begin by reviewing the account in detail to understand its current state. This includes campaign structure, budgets, bidding strategies, search terms, product performance, feeds, tracking, audiences, creative assets, and historical results. The objective is to clearly identify what is performing well, what is underperforming, and which areas require immediate attention.
Optimize
We do not rebuild accounts for the sake of rebuilding them. When something is working, we preserve it. When we identify inefficiencies such as wasted spend, inaccurate tracking, poorly structured product groupings, or internal campaign overlap, we address them directly. All optimizations are based on findings from the audit and the specific needs of the account.
Test & Analyze
Paid media is always changing, and no account is ever really finished. We run structured tests across campaign types, bidding strategies, audiences, creative, product groupings, and landing pages when there’s a clear reason to do so. Not every test will work, and that’s part of the process. What matters is understanding the result, learning from it, and using that information to make the next decision.
PPC Case Studies
We Help Brands Stand Out
In just 90 days:
Enkay
- 89.7% increase in campaign revenue
- 7.5% decrease in cost-per-conversion
YoY Results:
Red Flower
- 74% increase in campaign revenue
- 78% increase in total gross revenue
YoY Results:
Dragon Pharma
- 168.5% increase in purchases
- 34% decrease in cost-per-purchase
Our Clients, Our Partners in Growth
Frequently Asked Questions
What services do you offer?
We manage campaigns across Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, Pinterest Ads, and other high-performing platforms tailored to your audience.
How much do your services cost?
Each proposal we offer is customized to your needs. There is no cookie-cutter plan for our clients and we treat each client based on their specific goals.
Do you charge a setup fee?
We do not charge any set up fees.
Do you have a minimum budget requirement?
We do not have any budget requirements. However, we will recommend a budget to reach your desired goals based on our experience and years of data.
Will I be locked into a contract?
No. Our initial proposal will start with a three-month plan, but you are not locked into this contract.
How will I review the results?
You will always have full access to all of your ad accounts. We will also create a custom reporting dashboard for you to view the results of your campaigns all in one place.
Ready to get started?
One call away from turning plans into results.
