Quick Candles
UX Modernization & Conversion Optimization
Platforms and Integrations:
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Challenge:
Quick Candles had built a successful ecommerce business over many years, supported by a loyal customer base and strong organic performance. The challenge was to modernize the website without disrupting the shopping habits of existing customers or negatively impacting conversion rates.
Working alongside a dedicated CRO consultant, the project focused on carefully balancing a contemporary visual redesign with data-driven UX improvements, while implementing a modern ecommerce technology stack to improve personalization, merchandising, analytics, and customer retention.
- Shopify UX Modernization
- Conversion Rate Optimization
- Custom Product Grouping
- Rebuy Smart Cart
- Fast Simon Personalization
- Stamped Reviews
- Klaviyo Lifecycle Marketing
- Triple Whale Attribution
- Elevar Tracking
- Consentmo Compliance
Results
The new storefront delivers a significantly more modern shopping experience while preserving the familiarity and usability valued by Quick Candles' long-standing customer base.
Every enhancement was carefully evaluated through a conversion-first lens, resulting in a website that feels contemporary, performs more efficiently, and provides a stronger foundation for future growth.
Smarter Shopping Experience
To improve product discovery and increase average order value, we implemented a modern ecommerce technology stack including Rebuy Smart Cart, Fast Simon merchandising and search personalization, Stamped Reviews, and custom product grouping functionality.
These enhancements simplify navigation across a large product catalog while helping customers find the right products more quickly.
Powerful Search & Smart Product Discovery
Implemented a high-performance product search and filtering experience powered by Fast Simon, enabling shoppers to quickly discover the right products through intelligent search, dynamic faceted filters, relevance-based sorting, color swatches, and merchandising rules. The enhanced browsing experience reduces friction, improves product discoverability, and helps drive higher conversions.
MAKE IT HAPPEN
