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How to Encourage User Generated Content and Why It Matters

User-Generated Content is the lifeblood for many brands. It drives the content pushed out on social media, the website, paid media, and also fosters a…
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Connecting With Your Audience Without Going ‘Live’

If you’re a frequent user of Instagram, you probably can’t count the number of times in the past few weeks that brands have said, “Tune…
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Going ‘Phygital’ in 2020

Online or IRL? How about both? And how about we call it “Phygital?” So, what is it exactly? Basically, phygital is the blending of physical…
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Out-of-the-box Direct to Consumer Strategies for 2020

Studies show that direct-to-consumer (DTC) brands are changing the world of ecommerce by incorporating digitally creative and “disruptive” strategies to gain more visibility and brand…
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