Tool Academy
BigCommerce Migration, UX Redesign, XMart ERP Integration
Platforms and Integrations:
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Challenge:
Tool Academy’s legacy WooCommerce setup limited scalability and performance while creating friction for users navigating a catalog of over 10,000 products. The brand needed a more robust ecommerce foundation that would support advanced filtering, better search capabilities, and improved UX without interrupting operations or losing customer and order history.
- Migration from WooCommerce -> BigCommerce
- Updated UI/UX Design & Theme
- Integration with XMart ERP
- Multi-Country and Currency Support (CA & US)
- TrustPilot (Company Reviews)
- Order Tracking Tools (Gazelle)
- Order Fulfillment Integration (Click-Ship)
- Product Search / Recommendations (Searchanise)
- SEO
Results:
Absolute Web migrated Tool Academy to BigCommerce, built a custom theme optimized for performance, and redesigned key shopping experiences to reduce friction and improve product discoverability. The catalog was reorganized with attribute-based filters, advanced search via Searchanise, and improved product detail pages (including specification clarity, trust elements, and related recommendations) to guide users through complex purchase decisions.
Slide Cart
We also integrated alternative payment options including Apple Pay and Google Pay, providing customers with fast, secure, one-click checkout experiences across desktop and mobile devices.
Payment Plans
We implemented Sezzle payment plans, enabling customers to split purchases into interest-free installments directly at checkout, increasing purchasing power and improving conversion rates.
MAKE IT HAPPEN
