Big Wall Decor SEO Case Study
A targeted SEO strategy helps Big Wall Decor double organic clicks, increase rankings for competitive keywords, and drive growth independent of paid ads.
Challenge:
Despite having a strong product offering and years of online presence, Big Wall Decor’s organic traffic plateaued. Major challenges included:
Technical SEO Bottlenecks: Core Web Vitals issues, poor crawl efficiency, and indexing problems.
Strong Competition: Competing with giants like iCanvas and Elephant Stock for the top 3 spots on high-intent keywords.
Under-Optimized Content: 100+ category pages lacked keyword targeting and structure, and blogs weren’t driving relevant traffic.
- Site speed optimized
- Technical optimization
- Crawl budget optimized
- Optimized 100+ category pages.
- Improved blog structure
- Prioritized keywords
- Keyword-aligned metatags
- Enhanced schema markup
- Internal linking
- Link-building campaign
Conclusion
Big Wall Decor’s investment in a deeply strategic and scalable SEO campaign paid off. With technical barriers removed and keyword-driven content in place, the brand saw meaningful gains in traffic and visibility, paving the way for long-term growth with reduced ad spend.
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