Swanson Vitamins
Shopify Replatforming, Enterprise Integrations, Personalization
Platforms and Integrations:
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Challenge:
Swanson operated on a dated, highly customized ecommerce platform supported by multiple internal systems, including ERP, Crown Peak CMS, Constructor search, and Ordergroove subscriptions. The stack increased technical overhead, slowed time-to-market, and made experimentation and optimization cost-prohibitive.
- Shopify Plus migration
- ERP integration
- Custom promo engine
- Ordergroove subscriptions
- Constructor search & personalization
- Cloudflare Enterprise
- Login proxy & customer migration
- Analytics & A/B testing
- Integrations: Trustpilot, Feedonomics, Store Locator, Signifyd, TurnTo Reviews, Klaviyo, TrueLoyal
Results:
Absolute Web delivered a scalable Shopify Plus architecture built for enterprise performance and rapid iteration. The new ecosystem improves checkout conversion, simplifies infrastructure, and enhances flexibility across marketing, personalization, and promotional initiatives.
Smart, Scalable Menu Navigation
We architected a highly structured, scalable navigation system capable of supporting Swanson’s massive product catalog and deep category hierarchy. The menu intelligently organizes health goals, brands, promotional collections, and educational content into a cohesive experience, reducing friction and improving product discoverability across thousands of SKUs.
Advanced Search & Personalization
Constructor powers search, browse, merchandising, and recommendations, with bi-directional sync between Shopify collections and Constructor collections to support personalized experiences and promotion-aware merchandising.
MAKE IT HAPPEN
