Hot Chocolate Design
Hot Chocolate Design’s Colorful Leap Into Customer Acquisition
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Hot Chocolate Designs is a cult‑favorite footwear and accessories label known for limited‑edition, collectible styles. Although the brand enjoys exceptional loyalty after a customer’s first purchase, it faced rising acquisition costs and stagnating growth among new shoppers.
OBJECTIVES:
- Grow first‑time customer volume across key markets.
- Improve efficiency of paid media spend while scaling budget.
Google Ads
The Challenge
Re‑balanced the media mix by pairing optimized Shopping with upper‑funnel formats and non‑brand search coverage.
Deployed targeted campaigns that redirected branded search demand from third‑party marketplaces back to the brand’s site.
Our Approach
Re‑balanced the media mix by pairing optimized Shopping with upper‑funnel formats and non‑brand search coverage.
Deployed targeted campaigns that redirected branded search demand from third‑party marketplaces back to the brand’s site.
Meta Ads
The Challenge
Only ~¼ of budget was dedicated to prospecting, and existing‑customer data was not fully excluded—diluting new‑customer reach.
A single pixel tracked traffic for three distinct regional stores, limiting audience precision.
Our Approach
Structured campaigns separately for each market, with clear prospecting, retargeting, and promotion flights.
Implemented refined audience segments and creative variations to match the customer journey stages.
Key Takeaways
Strategic diversification of ad formats and audiences nearly doubled revenue while keeping acquisition efficiency in check.
Market‑specific structures and disciplined segmentation unlocked profitable scale in both Google and Meta ecosystems.
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