Absolute Web Proudly Sponsors Edge Summit North America 2025

Miami Beach, FL — September 17-18, 2025 — Absolute Web is thrilled to have attended and sponsored The Edge Summit by Bloomreach. Hosted at the iconic Fontainebleau Resort in Miami Beach, this year’s summit brought together leaders in ecommerce, marketing, CX, and product strategy to explore how AI and personalization are reshaping customer engagement.

Why Edge Summit Matters

Bloomreach’s Edge Summit is not just another vendor event—it’s built for practitioners who want to dive deep. Through keynotes, hands-on sessions, breakout workshops, and one-on-one Expert Hub appointments, attendees gain actionable insights into engagement, discovery, personalization, and AI-driven customer journeys.

Our team explored topics such as:

• Driving omnichannel conversion via smarter testing, personalization, and channel strategy
• Predictive segmentation and behavioral intelligence to deliver better web experiences
• The evolution of loyalty programs and balancing privacy and deliverability in email strategy

Absolute Web at Edge Summit

As a strategic Bloomreach partner agency, Absolute Web sponsored parts of the Summit and was actively involved in conversations throughout the two-day event. Our team engaged with Bloomreach product experts, attended breakout sessions, and participated in the Expert Hub.

We viewed this as a perfect opportunity to:

• Strengthen our understanding of the latest Bloomreach platform enhancements
• Hear first-hand how leading brands are tackling challenges in discovery and engagement
• Network with other marketing and eCommerce leaders and exchange best practices

How Absolute Web Helps Brands via Bloomreach

Our partnership with Bloomreach is more than just technical implementation. At Absolute Web, we pride ourselves on helping brands strategy + implement for engagement and discovery. Here’s how we bring value:

Capability	What We Do	Impact
Strategic Planning	Align discovery & engagement goals with business KPIs; audit current customer journey; build roadmap leveraging Bloomreach tools.	Ensures platform investments deliver measurable ROI.
Implementation & Integration	Setup and configure Bloomreach Engagement & Discovery modules; data integrations; UX/search optimization.	Accelerated time-to-value and smoother launch.
Personalization & Testing	A/B / multivariate testing; predictive and behavioral segmentation; optimizing content and product recommendations across touchpoints.	Higher conversion, stronger user engagement, improved average order value.
Ongoing Optimization	Monitor performance; iterate; incorporate feedback & new Bloomreach features; stay up-to-date with AI/ML enhancements.	Brands stay ahead of changing customer expectations.

The Future of Customer Engagement with Bloomreach

Attending Edge Summit reaffirmed our belief that the future of customer engagement is dynamic, AI-infused, and deeply personalized. For brands ready to stand out, mastering discovery (how customers find your products/content) and engagement (how they interact, convert, return) is non-optional.

If your brand is evaluating Bloomreach or already using it but wants to maximize its potential, Absolute Web is here to partner from strategy through execution, to turn technology into customer-obsessed growth. Contact us for more information.