April 16, 2025

From Churn to Loyalty: How Nulastin’s Smarter Subscriptions Are Driving Real Results

Nulastin’s elastin-replenishing hair and skin products are more than just skincare—they’re science-backed, results-driven formulas designed to spark real transformation. But despite the effectiveness of the products, the brand was facing an all-too-common challenge: their subscription model wasn’t working.

The Problem: Mismatched Subscription Cadence

Although Nulastin’s products deliver visible, lasting results, their default subscription cadence didn’t match how customers actually used the products. Subscribers were often oversupplied and ended up cancelling. On the flip side, one-time buyers frequently didn’t reorder—not because they didn’t love the product, but because their first shipment didn’t last long enough to see full results.

This cadence misalignment was quietly eating away at both customer retention and long-term loyalty.

The Solution: A Smarter, Results-Focused Subscription Experience

That’s where Absolute Web stepped in. We partnered with Nulastin to reimagine their subscription journey—starting with the customer experience.

Instead of jumping straight into a rigid subscription, we introduced a smarter structure:

Initial shipment:
A full 10-week supply to give customers time to experience real results and build trust in the product.
Follow-up shipments:
Every 5 weeks, timed to maintain results and never overwhelm.

This custom subscription flow was built using Recharge and integrated directly into Nulastin’s existing ecommerce stack, ensuring a seamless experience for both the brand and their customers.

The Impact: Boosted Subscription Uptake and Retention

With this new setup, customers are now seeing results before they decide to commit—and that’s making all the difference. Subscription sign-ups are on the rise, and more importantly, retention is climbing. Fewer cancellations, more long-term loyalty—exactly the kind of invigorating shift Nulastin was looking for.

The Impact: Boosted Retention, Stronger LTV—and Industry Recognition

With this smarter cadence, customers began seeing results before their second shipment—building confidence and loyalty. Subscription sign-ups went up, cancellations went down, and lifetime value climbed. The results were exactly what Nulastin was looking for—and the ecommerce world took notice.

At ChargeX by Recharge, Nulastin and Absolute Web were proudly recognized with the Outstanding Results in Retention and LTV Growth Award, celebrating the powerful impact of strategic optimization done right.