Email Marketing Magic with the New Okendo-Klaviyo Integration

There’s a new power couple in town: the magic of Klaviyo’s sophisticated marketing platform combined with the rocket fuel of Okendo’s review and UGC generation.

Curious to know what the recently announced Okendo-Klaviyo integration could mean for your marketing strategy? This powerful new pairing unlocks a range of new marketing functionality for DTC eCommerce brands. It combines the immediacy of personalized email communications with the deep insight offered by review data.

Ready to learn more? Let’s get into it…

Benefit #1: Trigger-happy automation that gets real results

When it comes to delivery, timing is everything. In the case of postpurchase communication, retailers operate within a small window of high opportunity. It’s important to ensure that your customers’ experience is rounded off in a way that pleases them, and benefits you.

When creating flows that optimize that potential, smart use of triggers allow your messaging to land with precision timing, every time. The new Okendo-Klaviyo integration gives you the new ability to automatically send a review request email via Klaviyo, as the result of a trigger from Okendo.

What does this mean for your eCommerce business? 

Simply put — an easier path to capturing a lot more valuable review data. 

Seamlessly connecting with Okendo’s Sequences functionality, the new integration means that automated flows can be crafted, tested, and perfected, as you explore the best way to optimize the uptake of review requests.

Automation ensures your campaigns are perfectly timed while lightening your workload. And the benefits don’t end there.

Nimble Activewear has seen great results from using the Okendo-Klaviyo integration to set up automated Abandoned Cart recovery campaigns benefiting from persuasive user-generated content drawn from Okendo. Their strategy led to a 16% increase in average revenue per recipient and a 74% relative increase in CTR.

And, access to Klaviyo’s highly customizable, specialized templates means you have the chance to create a perfectly judged touchpoint to round off your customers’ experience, leaving them delighted and ready to bestow those coveted five-star accolades…

Benefit #2: Polished & personalized customer communications 

Of course, the content of those perfectly automated emails is just as important as the strategy behind their delivery.

Happily, the Okendo-Klaviyo integration also brings huge improvements here. “Event Sync” functionality means that your email campaigns can now factor in the individual reported experience of each and every customer (as indicated by a positive or negative review) and finetune the messaging they receive as a result.

What does this mean for your eCommerce business? 

The ability to deliver timely, personalized messages that reflect each customer’s unique impression of your DTC brand.

If a customer leaves a glowing review, you could add a campaign flow split to trigger an email thanking them for the great feedback or encouraging them to refer a friend while their enthusiasm is still riding high.

But if things haven’t got so well, you can mitigate the damage by sending an email acknowledging their disappointment and encouraging them to contact support so their problem can be resolved.

Smart retailers are already putting this new functionality to great use — and seeing the results. Beginning Boutique has used the integration to set up automated campaigns that ask for feedback from customers leaving a review of three stars or less, or encourage happy customers to enhance their glowing reviews (for example, by uploading a product image to unlock a discount). The flow also recognizes customer loyalty, with discounts increasing in line with the number of reviews submitted.

Benefit #3:  Next-level segmentation to help you divide and conquer

The final (big) benefit of the Okendo-Klaviyo integration is the ability to apply crucially important new context to your customer data.

When you consider the deep individual insight that product reviews can provide, you’ll see that this goes far beyond whether a customer had a positive or negative experience.

What does this mean for your eCommerce business? 

The chance to deliver segmented campaigns with pin-pointed focus.

Retailers leveraging the integration can attain deeply personalized customer profiles by pulling in information from Attributes in Okendo and putting it to use in their campaign segmentation.

A great example of this new capability comes from dog treat retailer, WAG. Data gleaned from reviews left in Okendo gave the brand access to a host of new customer attributes, including dogs’ eating habits, preferences, personalities, and more. 

As a result, they were able to create campaign segmentations that had super-specific offers, information, and recommendations. 

The impact was immediate: a 300% increase in Placed Order Rate and a 423% increase in Revenue Per Recipient. Click rate rocketed by 64%, and their open rate enjoyed a 43% boost. All testament to the power of a deeper understanding of your audience, unlocked by the new Okendo-Klaviyo integration.

Ready to level-up your email marketing?

From smarter automation to more richly detailed customer profiling, the opportunities unlocked by the new Okendo-Klaviyo integration is incredibly exciting.

If you’re looking to improve the strategy behind your marketing flows, then this powerful new combination of persuasive UGC, industry-leading email technology, and next-level personalization could be exactly what you’ve been searching for.

Learn more about the benefits the new Okendo-Klaviyo integration could bring to your eCommerce business.