Summer Fridays
Conversion Optimization, Smart Quiz, Product Subscriptions
Platforms and Integrations:
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Challenge:
Summer Fridays' collaboration with Absolute Web focuses on enhancing the online shopping experience through ongoing optimization of conversion rates and customer engagement. By developing new functionalities, they aim to deliver a more intuitive and satisfying user experience, ensuring that customers have access to the latest in ecommerce innovations.
- UIUX Design & Strategy
- Conversion Rate Optimization
- Custom Product Quiz
- Gift With Purchase Logic
- Attentive to Postscript Migration
- Dash Hudson Integration
- Klaviyo API Update
- Klevu Integration
- Cross-Sell Recommendations
- Post-Purchase Upsells
- Snapchat Analytics
- Performance Optimization
Results:
We enhanced the client's ecommerce platform by improving UI/UX, boosting conversion rates, and optimizing performance. Key integrations included a custom product quiz, Attentive to Postscript migration, Dash Hudson, Klaviyo API, Klevu, cross-sell recommendations, post-purchase upsells, and Snapchat analytics, driving overall growth and engagement.
Klevu Integration
Implemented smart search powered by Klevu, that now enhances the shopping experience by finding more relevant items to customers upon search as well as suggestions.
Product Quiz
It helps personalize the shopping journey by guiding customers to products that best match their preferences and needs, enhancing satisfaction and engagement.
Seamless Mobile Experience
The partnership also prioritizes a seamless mobile experience on SummerFridays.com, ensuring that the website is fully optimized for smooth navigation and interaction on all mobile devices.
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