Conversion Rate Optimization, Memberships, Subscriptions


Platforms and Integrations:

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Absolute Web and Lashify partnered up to improve ecommerce metrics, optimize the website performance and elevate the user experience on Lashify’s ecommerce site.


Membership and subscriptions strategies, is another area where both teams are continuously working together, to boost UIUX through Lashify’s customer journey.

  • UIUX Strategy
  • Performance Optimization
  • CRO
  • Subscriptions Portal
  • Mega Menu

About Lashify

Much more than just an award-winning brand, Lashify is known for its disruption and innovation— holding over 300+ patents and trademarks worldwide. Lashify are the inventors of the Underlash Technology™, and the worlds first and only DIY lash extension system.

Custom Box Subscription

Users can easily customize their box of lash products to be delivered automatically every month.

Customer Portal screenshot

Custom Client Portal

As part of Lashify’s branding and retention strategy, we developed a custom and multi-functional customer portal, where clients can easily update their subscription, and take advantage of their membership benefits.

Lashify’s Mobile Ecommerce: A User-Centric Design Journey

To enhance Lashify’s ecommerce mobile experience, we implemented a user-centric design overhaul, optimizing navigation and page load times, integrating seamless checkout processes, and ensuring responsive, high-fidelity visuals across all mobile devices, thereby elevating the overall user engagement and conversion rates.