In Common

In Common is an inclusive luxury hair care treatment brand that’s undeniably shareable. Rooted in common ground, truth and free spirit, their formulations are derived from a place of authenticity and innovation to create better-for-you products that instantly transform hair and magnify your natural glow.

Absolute Web was tasked with customizing the user interface and user experience on the website.

This project has two parts:

  1. B2C online store
  2. B2B for professionals and salons

Among the highlights for this project, we can put side minicart, shoppable instagram feed, photo and video gallery on product page.

Project Summary

  • Customization of UI/UX
  • Cross-device responsiveness
  • Shoppable Instagram Feed
  • Image galleries
  • Side minicart
  • Social Media Integration
  • HEAP Analytics Integration
  • Email marketing automation
  • Payment Integration