Hook & Tackle

We partnered up with Hook & Tackle to optimize their current Shopify website and improve usability all around. Hook & Tackle is an online store for men’s and women’s fishing shirts, shorts, pants, swim, jackets and accessories. Accessories include: hats and caps, Head Honcho neck gaiter that offers UPF 50+ sun protection for your face and neck, backpacks, car/boat decals and koozies.

They also have cool collections like: The Beer Can Island Pocket Collection consisting of several styles with our trademarked “Beer Can Island” pockets. The Sun Protection Collection of UPF 50+ Sun Protection clothing and gear and so much more. Be sure to check them out!

Project Summary

  • Custom UI Elements
  • Improving UX
  • Mobile Ease of Use
  • Store Locator modifications
  • Instagram Feed integration
  • Product Out of Stock changes