Focus Camera
Headless Project, Multi-Website, Split Shipment Checkout
Platforms and Integrations:
See all our Partners
Challenge:
The main challenge of this project was to maximize website speed using a headless architecture to enhance conversions.
- Magento 2 Migration
- PWA Implementation
- Alokai Frontend
- Performance Optimization
- Multi-Website
- Custom Checkout
- Split Shipment Functionality
- Pick-up in Store
- ERP Integration
About Focus Camera
It all started with a little camera shop in Brooklyn. Abe Berkowitz founded Focus in 1966, and it has devotedly served the New York City Metropolitan Area for more than 50 years. In that time, they have built a tight knit community of photographers, videographers, musicians, and other creators passionate about reaching their goals. Today, Focus Camera has two retail store locations, hundreds of employees, and millions of customers from around the world, whom they reach through their award-winning website. However, their mission remains the same: to help creators find the gear they need to realize their vision.
Smart Search
Smart and predictive search function, to enhance the shopping experience.
Student Discounts
ID.me powered, students and educators can purchase products at a discount on Focus Camera
Improved Mobile Experience
The headless frontend approach significantly accelerated the mobile experience by allowing for faster page loads and more responsive interactions, enhancing overall usability on mobile devices.
MAKE IT HAPPEN
