Focus Camera

Headless Project, Multi-Website, Split Shipment Checkout

Focus Camera

Platforms and Integrations:

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This project involved upgrading to Magento 2 implementing a headless architecture powered by Alokai, enhancing site speed and mobile responsiveness.


The main challenge of this project was to maximize website speed using a headless architecture to enhance conversions.

  • Magento 2 Migration
  • PWA Implementation
  • Alokai Frontend
  • Performance Optimization
  • Multi-Website
  • Custom Checkout
  • Split Shipment Functionality
  • Pick-up in Store
  • ERP Integration
Focus Camera

About Focus Camera

It all started with a little camera shop in Brooklyn. Abe Berkowitz founded Focus in 1966, and it has devotedly served the New York City Metropolitan Area for more than 50 years. In that time, they have built a tight knit community of photographers, videographers, musicians, and other creators passionate about reaching their goals. Today, Focus Camera has two retail store locations, hundreds of employees, and millions of customers from around the world, whom they reach through their award-winning website. However, their mission remains the same: to help creators find the gear they need to realize their vision.

Smart Search

Smart and predictive search function, to enhance the shopping experience.

Student Discounts powered, students and educators can purchase products at a discount on Focus Camera

Improved Mobile Experience

The headless frontend approach significantly accelerated the mobile experience by allowing for faster page loads and more responsive interactions, enhancing overall usability on mobile devices.